Our Purpose What We Stand For

STEM industries have a problem. She Maps has the answer.

  • Two thirds of children aged nine to eleven draw a man when asked to draw a scientist.
  • 16% of university and VET STEM graduates are female.

Gender bias begins in Primary School, including girls perceptions around their future in a STEM career. If we, as a country, are going to equip our children (of both sexes) for the future, then engagement in STEM across the curriculum is needed from primary school through high school and into tertiary education.



of STEM jobs are filled by women in Australia. Women are sorely under represented.

Dedicated people

Meet our team

When many people think of a scientist, they imagine someone (often male) in a lab coat working with a microscope or test tubes. Our vision of science is far broader. We believe that science is everything that we live and breathe in the environment. Unfortunately we know that the environment is facing some really big challenges now and into the future. The environment needs science to help out. And we need a diversity in science disciplines beyond the labcoat, and a diversity in ideas from people of every race, colour, sex, and religion. Our purpose at She Maps is to bring diversity into how we perceive science, and who does it.

We have a diverse core team, passionate about increasing diversity in science, technology, engineering and maths (STEM) careers.

      Education Director
      Dr Karen Joyce

Education Director Dr Karen Joyce

I love selfies! Not the usual kind that you're probably thinking of, but what I like to call 'Earth Selfies' - pictures taken of the earth by satellites, aircraft, and drones. It's amazing what we can map, measure, and ultimately monitor from above to take care of our environment.

I've also been coaching sport / fitness and teaching for most of my life and I have lots of fun creating new and interactive ways of learning. She Maps constantly challenges me to think how I can make the next activity even more real life, active, and fun.

I am often running our programs and am available as a keynote speaker for events. For speaking engagements please fill in our Contact Form.

      Managing Director
      Paul Mead

Managing Director Paul Mead

I believe that the world is a better place when we are challenged through continuous learning. Through my 11 years in the military, leading teams around the world, and teaching in the Northern Territory, it has given me many opportunities. These opportunities have been a mix of making mistakes and achieving incredible success. All learning moments whilst being surrounded by exceptional leaders.

I bring this experience with a passion for excellence to She Maps, to ensure that we achieve our strategic goals. Great leadership and strategy with sound business practices are core to me.

I am also passionate about the small to medium business sector where I help business owners to stop their business from owning them!

You will sometimes find me teaching our programs or speaking at business related events. For speaking engagements please fill in our Contact Form.

      Programs Coordinator
      Katie Vidal

Programs Coordinator Katie Vidal

I love looking at our planet through a camera lens and drones now allow us to explore even more of our world and universe.

With 15 years in the classroom as a teacher I bring a strong educational background to She Maps.

Teaching is one of those jobs that is a world changer, and I am always looking for new concepts and ideas that help to immerse students in their learning. I know that when a teacher challenges themselves to learn something new, then they have an even greater opportunity to share that with their students.

I am often your first point of contact and I will work with you to create an experience that inspires students to see what the real world could be, and gives teachers the confidence to use new technology in the classroom that connects with the Australian Curriculum. 

      Operations Coordinator
      Alison Soady

Operations Coordinator Alison Soady

With over 15 years in the Event Management space, this is my 'thing'. It doesn't matter what size the event is, because the experience of the individual is all that matters.

I have been with the team since the beginning of the journey and my passion is in the event management space. I love to make sure that systems and processes are in place for the team, because the small things matter.

You will often be in contact with me close to the time of your event as my role is to make sure that the small details are all in place for our Instructors and Pilots-to-be, so that it is smooth flying for everyone.

      Graphic Designer
      Nadia Joubert

Graphic Designer Nadia Joubert

I am passionate about all things visually beautiful!

I'm a graphic designer who likes drawing and taking photos in my free time. I graduated with a B.A. Degree in Graphic Design from the North-West University of Potchefstroom in 2012.

You see my work on display whenever you interact with us here at She Maps. I have been with the team since the beginning of the journey (and working with Paul and Karen for six years) and love seeing the evolution of the product and marketing materials.

We interact more with resources and materials that are visually appealing. Achieving this is my aim!

      Marketing Coordinator
      Lizzy Campbell

Marketing Coordinator Lizzy Campbell

      Chief Testing Officer

Chief Testing Officer Hamish

I love She Maps, I love playing with drones, and I love teaching other kids. I help out my Mum when she teaches all the time and as soon as she lets me, I'm going to be a She Maps Instructor. The best part of my job is that I get to test out all the drones at home, and make sure that they are safe and fun for all the other kids. When I grow up, I want to be a fire fighter.